1. First, optimize your mobile site for the right keywords, keeping in mind that your mobile visitors may be using different keywords (or searching for different information) than your desktop visitors. For instance, this article explains how analyzing the keywords related to “pizza” clearly shows different intent coming from mobile searchers versus PC searchers. The majority of desktop pizza-related searches indicated an intent to make a pizza, while most of the mobile visitors searching for pizza were interested in eating a pizza at a nearby restaurant or ordering one.
(Note: Google Keywords Tool was updated since this article was published, and the above analysis may be a bit more difficult with the new interface.)
To figure out what keywords you should optimize your mobile site for, you can also look at the data in your Google analytics account to see what keywords your mobile visitors typed to get to your website. (In your Google analytics report in “Advanced Segments” section at the top you can pick “Mobile Traffic” to only see the data on your mobile visitors).
You can also type a few search keywords on google.com on your phone and see what suggestions come up. (Mobile visitors will often resort to keyword suggestions, since typing on a smart phone can be a tedious activity).
Once you’ve determined which keywords your mobile visitors are likely to use, optimize your mobile website for these keywords.
Keyword optimization for mobile is not much different from desktop websites. Here is how you optimize your pages for the targeted keywords with the platform:
a) On each mobile page, add a unique and descriptive Title tag and Meta Description.You can do so by opening your page in Page Editor window, and using the SEO and Access section on the bottom left:
b) Add ALT tags to your images. With our platform you can add ALT tags to regular images as well as slide shows and image galleries.
c) Utilize your H1-H4 tags. With our platform, your widget headers (including the collapsible accordion-style headers) for your forms, text, videos and any other content are generated using the < H2 > tags. < H > tags are a great place to put your keywords in, so make sure you label your widget headers with the keywords you are targeting.
d) Give your mobile pages descriptive URLs containing the targeted keywords (e.g. “/restaurant-Houston/”).
2. Second, use correct redirection. If you have a separate tablet-optimized website, set your tablet redirect script to serve the tablet site. If you don’t have a separate tablet website, then serve your regular desktop site to your tablet visitors (assuming, of course, that it works on tablets). Avoid redirecting your tablet visitors to your mobile-optimized website version, as the experience is likely to be poor. Since tablets are most often used at home, the environment and intent of your tablet users is likely to be close to that of your PC visitors.
3. Utilize the social sharing features to increase mentions about your business on social networks. (Social mentions as a popularity indicator influences your SEO rankings).
With the platform you simply drag the Social Buzz widget onto your page to quickly add a Facebook “Like” button (configurable to promote either your Facebook page or the mobile page) and options to share on Twitter or via email:
And finally, if you are going the responsive design route and serving the mobile version on the same URL as the desktop site, then you don’t need to worry about optimizing for mobile SEO (since you’ll be serving the same website to all devices).