There are 2 different types of keywords that can be leased:
- Custom \ Vanity - (25 Character Limit)
- System Generated
Custom \ Vanity Keywords are a combination of letters, numbers, and symbols (spaces and apostrophes excluded).
System Generated Keywords are keywords that are randomly generated by the system. They are free for all to use. As you can see above, the keywords are often a combination of two letters and two numbers, for instance 'QX73'. Push the 'Generate' to generate a random keyword.
- From the advertiser dashboard, navigate to the "Features" tab and select 'Keywords'.
To lease a Custom keyword:
- Type in the desired keyword and press the 'Request' button to see if the keyword is available.
- If it is available, you can click 'Lease Now' to start leasing it. Afterwards, you can click 'Stop' at any time to stop leasing the keyword.
*Be sure to request the keyword in your specific country by selecting from the drop-down menu at the top ‘71441-US’for United States and ‘71441-Ca’ for Canada otherwise the keyword will not work in your country (this applies to all 3 types of keywords). Custom keywords can be up to 15 characters long.
To lease a System Generated keyword:
Location - After you've assigned a keyword to a mobile web page, opt-in list, coupon, or lead generation list, a location link will show up on the keywords page for that particular keyword. The link will tell you what specific page, coupon or list that the keyword is associated with. This is convenient in case you forget the exact location of the keyword.